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29 July 2015

OpenBack prove victorious in BT Infinity Lab – Digital First competition

OpenBack winners

OpenBack (formally Fonesense) has been named as the winner of the BT Infinity Lab ‘Digital First’ competition, run in conjunction with entrepreneur community TechHub and the GREAT Britain campaign.

The competitions seek to identify and support start-up businesses who are using the power of communications to make a better world.

Will Pryke, Head of BT’s Infinity Lab said: “We had another strong field of entries into this competition, and the finalists all presented great innovations. We will be having follow-up meetings with a number of them.”

Customer engagement, automation and personalisation

Eight finalists were selected from a strong field of entrants and pitched in Dragons Den style at the new Infinity Lab based in the new Techhub office in London. The pitches highlighted excellence in customer engagement, automation and personalisation.

Dublin based winners OpenBack, will receive support from BT’s technical and commercial teams as well as membership of the Techhub Community. Two other entrants, ‘Sorry as a Service’ and Storygami, were highly commended by the judges.

David Shackleton from OpenBack said, “We are absolutely delighted to have the opportunity to work with BT over the coming months and years. BT’s interest in how the OpenBack automated user retention platform can help many of their apps to provide a better and more engaged customer experience is a great validation of our vision for how app re-engagement will work in the future. We are also delighted to be adding BT, one of the most innovative telecommunications companies, to our fast growing list of tier one customers.”

Potential to grow

This competition was supported by the GREAT Britain campaign and UK Trade & Investment, who were so impressed with the quality of the UK companies and their potential to grow internationally that all five companies have been offered places on UKTI’s mission to San Francisco in September to attend the prestigious TC3 summit in Silicon Valley.

Paola Cuneo, head of the UKTI Sirius programme was on the judging panel said ““I was delighted to be given the chance to judge the BT Infinity Lab Digital First Competition and was thoroughly impressed by the quality of all the entrants, both from the UK and around the world. Congratulations to all the finalists, all of whom I’m sure have very bright futures ahead of them.”

The eight finalists were:

  • Nextuser
  • Storygami
  • SimilarWeb
  • Engageclick
  • SoAmpli
  • Fonesense
  • Sorry as a Service
  • Vidsy -

For further information on BT Infinity Labs contact Will Pryke.

The GREAT Britain campaign showcases the very best of what Britain has to offer and welcomes the world to visit, study and do business with the UK. The UK’s dynamic economy and business friendly environment make it a great place to locate and expand your business. Get support to export and invest in the UK from UK Trade & Investment (UKTI).