Feature - 12 November 2014
Broadcast innovation from BT is good news for ITN
BT is providing ITN with new cutting edge wireless transmission technology that will give the broadcaster a faster, more flexible coverage footprint for its mobile camera transmissions.
BT Media Live is a camera-mounted system that will allow ITN camera crews to broadcast live or transfer footage wirelessly to its studios from locations across London without the need to use traditional satellite trucks.
Delivered by BT’s Media and Broadcast arm, the service will enable ITN to respond even quicker to to fast-developing news items throughout the city.
BT Media Live is a radio frequency based video transmission solution. Footage can be transmitted instantly to a number of receive sites across London, including the BT Tower, where it can then be distributed to a broadcaster’s location. It can also be easily distributed from the BT Tower to multiple UK and international news agencies and broadcasters via BT’s Global Media Network.
Bevan Gibson, CTO, ITN, said: “BT’s Media Live service is a significant development for our newsgathering at ITN, adding a fast and flexible option for live reporting which is not undermined by contended transmission networks or challenging logistics. This new solution gives our news teams another option to facilitate our core strength which is producing timely, excellent news content for programmes including ITV News, Channel 4 News and 5 News.”
He added: “The efficiencies that BT Media Live provides mean we can cover more ground and more breaking news, all the while being more efficient in the way we work.”
ITN have successfully tested the BT Media Live system from 10 locations around central London, including Downing Street and Whitehall.
The BT Tower London hub is the first of a number of BT Media Live hub locations to cover major cities across the UK, with hubs in Birmingham, Manchester and Cardiff planned for the near future.