Sports fans have got what it takes to change the world.
There are millions of you out there, cheering through every match and supporting your star players. Just imagine what you could do if you called on your favourite sports teams and clubs to take action and tackle climate change. Imagine if each and every one of you started using renewable energy at home, too.
We think you can do it. That’s why we’ve teamed up with sports stars, Sir Ben Ainslie and Austin Healey to launch 100% Sport and support the RE 100% movement (a global mission to get the world to cut carbon emissions and use 100% renewable energy).
We’re already leading the renewable way. We’re one of the founding members of RE100 and we have a goal to purchase 100% renewable electricity globally by 2020.
So what could you do?
Here are a few small steps that will make a big difference:
Sustainability was at the heart of the event we jointly hosted with Sport 2.0 in Brazil, bringing together industry, sustainability professionals and athletes to showcase 100% Sport.
In an interview with Alex Ingles, BT Head of Wholesale Latam, Michael Johnson says: “Sport has the power to inspire for good.”
Alex also talked about his London 2012 experiences and BT’s leadership examples to stress the role of communications in helping the sport industry and fans to live, work and play more sustainably.
And Brazilian Olympic gold medallist Ana Moser, Love Futbol founder Mano Silva and Jen Regan of We Bring It On, added their insights into how sport can help society and the environment.
We were at the heart of the action as a partner to the Louis Vuitton America’s Cup World Series in Portsmouth.
We hosted an interactive fan experience, called the BT 100% Sport zone, and encourage people in the Race Village and online to commit and to share their stories about living, working and playing more sustainably.
The BT 100% Sport zone illustrated how technology is helping Land Rover BAR (Ben Ainslie Racing) train and race. The zone included a replica of the Land Rover BAR AC45 catamaran’s wingsail and visitors got to speak to experts who explained how it works.
How can sport build a better world? We gathered experts from the worlds of sport, sustainability, campaigning, policy and social change together to debate this in our Beyond Sport Summit.
Our panellists came from organisations and clubs all over the world, including Miami Heat, Green Sports Alliance, Arsenal FC, Lords Cricket Club and the NHL. And rugby legends Austin Healey and Martin Bayfield also joined us.
Missed the debate? Hear what everyone had to say in the replay.
Watch the interview with Austin Healey and Martin Bayfield.
Olympic and America’s Cup sailor, Sir Ben Ainslie, is no stranger to sustainable sport. He’s been championing it in his own British America’s Cup team, Land Rover Bar since 2014.
Now he’s bringing his first-hand experience to our 100% Sport campaign and encouraging our sports fans to follow his example.
Sir Ben joined us at the launch, which formed part of Climate Week New York in September 2015. Here’s what he had to say.
“I believe sport can extend far beyond the race course, the pitch or the court. If we can harness the power of fans around the world, we can have a huge impact.” Sir Ben Ainslie
Sir Ben believes in the power of our sports fans. So does Niall Dunne, our Chief Sustainability Officer:
“Sports fans can change the world. When Chelsea played their London rivals Tottenham Hotspur on New Year’s Day this year, 1.7m BT Sport customers tuned in. Imagine if just 10% of those, a mere fraction of the UK’s football fans, switched to renewable energy. That’s the carbon saving equivalent of taking almost 50,000 cars off the road every year”.
Are you ready to Go 100%? Tell us what you think and follow the conversation on Twitter #go100percent.