Our products use the planet's resources throughout their lives – from the materials they're made from to the energy they use when they’re plugged in. But there’s a limit to the amount of resources we can take from the world.
We need to create a ‘circular economy’ where our old products are stripped down and turned into new ones, without any waste.
We’re constantly trying to minimise the environmental impact of our products.
We’re recycling our products when they’re not needed, so they can become resources again.
We’re trying to use fewer materials and resources in the first place, too. And we’re designing products to be as recyclable as possible.
If our products use less power, it cuts costs for our customers and reduces carbon emissions. That's important for us, because 24 per cent of the total carbon emissions we generate comes from customers plugging in our products, like our Hub routers.
How we make a product, use it and dispose of it affects its environmental impact. Our designers make a lot of these decisions, so we’re trying to get them to think in a different way.
We’ve worked with the University of Cambridge Engineering Design Centre to develop the Designing Our Tomorrow (DOT) initiative. It helps our designers think about the environmental impact at each stage of a product’s life cycle.
You can see this thinking in our new Smart Hub. It’s packaged from recycled cardboard and includes intelligent power management – that means it puts individual functions into power-saving mode when they’re not being used. Customers can also control the lights on the hub, choosing to either dim them or switch them off. And its slimline design allows the package to fit through most home letterboxes, which cuts the carbon impact of repeated delivery trips. (Not to mention avoiding customers having the frustration of failed deliveries.)
We’ve also created our own online design checklist that helps our product managers and our partners, including our suppliers, find and use sustainable thinking in their design.